Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.” Done! Now you’re the proud owner of a Telegram channel. The next step is to set up and customize your channel. Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. Choose quality over quantity. Remember that one high-quality post is better than five short publications of questionable value. More>>
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