Choose quality over quantity. Remember that one high-quality post is better than five short publications of questionable value. Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa. Write your hashtags in the language of your target audience. A vandalised bank during the 2019 protest. File photo: May James/HKFP. Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.”
from us
