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✅ Today, the negativity bias affects how we perceive and remember events, interactions, and feedback. It explains why criticism sticks much more than praise and why negative news items often garner more attention than optimistic, affirmative stories.
✅ Understanding negativity bias offers insight into human behaviour and cognition, and highlights the interplay between evolutionary heritage and modern psychological phenomena.
✅ Psychologist Rick Hanson has attributed the negativity bias to millions of years of evolution — during which our ancestors faced constant threats in their environments. In these hostile conditions, their bodies and minds placed a premium on being able to spot and respond to threats.
✅ The resulting evolutionary strategy ensured the survival of our species as well as selected for those individuals who were better able to sidestep or survive threats than others.
✅ These members then passed on their genes to modern humans, reinforcing the need for the bias in subsequent generations.
BY Anthropology- UPSC
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