tgoop.com/pochitat_design/1040
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When I worked on the iPhone 16 Pro website at Apple last year, I sat through a series of reviews where someone went over the layouts and assets (images, videos, graphs) and gave very specific feedback:
🚫 No men with piercings for such-and-such country
⛔️ No photos of dogs for this location
🙅♂️ No women with “bare skin” for this region (while pointing at a photo of a woman in a T-shirt)
Some comments made my brain short-circuit. I had to Google a few of them. Story for later.
You had to follow these 100%, no discussion. You could propose an alternate visual for a specific region, but that always increased costs. Instead of preparing, producing, shooting and clearing one image, you’d need budget for two. So you go the safe route and ask the photo team to shoot a woman in a long-sleeve so one image can run everywhere.
I’m sure Apple isn’t the only company doing this to avoid backlash across different norms and contexts.
Today I saw a video about why Apple had to remove a hand holding iPhone Air in all their marketing in Korea, including the website.
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