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💡 WEEKEND NEWS. Elon Musk continues to plunge Twitter into chaos. Former WashPost media columnist launches a newsletter. The Athletic has a new leader.

The fall of Twitter:

😬 The world's largest media buyer Omnicom advises its customers to "suspend activity on Twitter" because of «brand safety risks» / The Verge

🤨 Another largest communication agency, Group M, also warns its clients about the risks associated with advertising on Twitter / Digiday

🤡 Twitter marked a Mediaite article criticizing Elon Musk as "spam" with an "unsafe url." However, a few hours later the mark was removed / Mediaite

Opinion: "I don't want to be on platforms that will verify me as a user" / MediaPost

What else:

💁‍♀️ Former Washington Post media columnist Margaret Sullivan launches a newsletter on Substack about "what's wrong with the press and how to fix it" / Media Maelstorm

⚽️ Washington Post Managing Editor Steve Ginzberg will lead The Athletic sports publication, which NYT bought in 2022 / Semafor

🤔 The editor-in-chief of Insider has so far slowed down with the implementation of his plan to shift articles of more than 60 authors behind the paywall. The reason — a journalists’ union doesn’t like it at all / AdWeek

🏆 Sports edition Bleacher Report launches a series of satirical animated videos about the World Cup in Qatar, which begins on November 20 / Digiday



Interview: Nobel prize laureate — journalist Maria Ressa believes that in 2024 "democracy may fall into the abyss" / Guardian
📈 BuzzFeed Inc. issued the Q3 report. Let’s look at the most interesting parametres.

— User engagement drop by 32% during Q3 compared to Q2 (and -19% of 2021). In total, users spent 151 million hours with BuzzFeed’s content across the company’s owned and operated sites, YouTube and Apple News.

— Total revenue for Q3 — $103.7 million (+15% of 2021). It is 4-8% higher than forecasts.

— Advertising revenue (ads distributed against editorial and news content, including display and pre-roll) — $50.4 million.

— Content revenue (custom assets, including both short-form and long-form ranging from branded quizzes to Instagram takeovers to feature films) — $38.4 million (+45% year-over-year).

— Commerce and other revenues (affiliate marketplace, product licensing and events revenue) — $14.9 million (+12% year-over-year).

— In total BuzzFeed Inc. has about $59.1 million in cash now.

As to Q4 and the whole 2022 — revenue expectations are between $129 to $134 million.

Source: Yahoo Finance
🤔 Emma Tucker — editor of Sunday Times will be EIC of Wall Street Journal. She is going to replace current editor-in-chief Matt Murray as Semafor understood.

Max Tani from Semafor writes that this is going to be a restoration of British reign in Rupert Murdoch’s flagman after short term American one.

Matt Murray has been in charge of WSJ newsroom since 2018. That year he helped to avoid the revolt against ex-EIC Gerry Baker who was pro-Trump and forced the newsroom to have biased political approach.

In 2021 NYT wrote about the tensions between Murray and the publisher of WSJ Almar Latour.

Source: Semafor
💡 Committee to Protect Journalists issued a guide for the journalists who are going to cover FIFA World Cup in Qatar.

Why it is important: Be aware that Qatar authorities are likely to have an access to everything you do during the World Cup. The country has been repeatedly accused of violating human rights (i.e. during the construction of infrastructure for the World Cup). Besides, the country's authorities are extremely intolerant on issues of gender identity, dress code and behavior. So you need to be prepared before you go to Doha.

In brief:

— Leave your devices at home. Take an old phone and laptop or purchase new ones for travel (you'll need to install COVID tracking app that can be collecting your data, so install it on this phone, not your usual one).

— Create a new work email specifically for the trip.

— Assume your hotel room is under surveillance.

— Keep your devices with you at all times if you can.

— Wipe your devices and check with your IT department on return.

Details: CPJ
🤔 Media Insight Project's report: Gen Z and Millennials follow prefer to read "news you can use" more then "hard news".

News you can use:

→ traffic, transportation, and weather (follows by 21%);
→ COVID-19 information (follows by 20%);
→ health or mental health (follows by 15%).

Hard news:

→ national politics and government (15%);
→ social issues — abortion, gun policy, or LGBTQ issues (15%);
→ crime and public safety (13%).

What else:

→ Facebook remains the most-used social media platform for all six of the most-followed topics. I.e. for national politics, Facebook (25%) is rivaled by YouTube (23%) and Twitter (20%). As to TikTok young people often use it for news about social issues (where 19% of close followers use it) and health or mental health (12%).

→ Eighty percent of those who say they follow crime and safety most often have no college degree, compared to the 67% of the overall population ages 16 to 40.

→ Local news media — including local TV stations and local newspapers — are key sources that Gen Z and Millennials use to get information about crime, COVID-19, and traffic and weather.

→ Gen Z and Millennials who prefer some topics, like national politics, are more likely to pay for news than those who prefer other topics

Source: American Press Institute

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About the authors of this report: Media Insight Project is a collaboration of The Associated Press-NORC Center for Public Affairs Research and the American Press Institute.
🙄 Meta released Galactica — an AI to generate fakes texts.

Chief AI Scientist at Meta Yann LeCun wrote that Galactica will generate a paper «with relevant references, formulas, and everything». Okay… relevant.

As Noam Chomsky said — all text generation systems now are just T9 on steroids, that just understand the sequence of words without understanding the context and without any cognitive backgrounds.

Try it: Galactica.org

And read the reaction from Gary Marcus (Author of Rebooting.AI)
🫠 TOP OF THE WEEK: Protocol (aka «Politico for Tech») shuttered on Tuesday.
#mediaweek, vol.1

What's going on: Protocol, that was launched by former Politico owner and publisher Robert Allbritton in February 2020, shuttered this week and going to lay off dozens of staffers. The news organization ceased publishing on its website on Thursday. Flagship newsletter, Source Code, will continue publishing for several more weeks, but all other newsletters stoped.The site’s roughly 60 staffers will be let go after Dec. 16 and will be eligible for eight weeks of severance.

What is Protocol: As Allbritton said, Protocol is like a Politico but about the technologies. «We start completely from the scratch, we do not enter the market with something ready-to-use. No one in the technomedia world talks about this topic in terms of people, power and politics». He wanted to replicate Politico’s successful model for the technology industry.

Tim Grieve (Protocol EIC) wrote in the welcome letter back in 2020: «We'll focus on the people, power and politics of tech, with no agenda and just one goal: to arm decision-makers in tech, business and public policy with the unbiased, fact-based news and analysis they need to navigate a world in rapid change».

The problems of new media started from the very beginning — just after 2,5 months the owner of Protocol fired 13 persons (including journalists).

In August 2021 Axel Springer bought Politico and Protocol as well. That acquisition resulted in Protocol, which had operated independently, being folded into Politico Media Group. Protocol will again fall significantly short of revenue goals in 2022. And the outlook for next year looked grim, given the worsening economy and battering the technology industry has endured in recent months.

What's next: Nothing. But something is going to change in Politico. Politico will beef up its tech coverage. And without Protocol Politico US and EU will combine to form one operational company with a single executive team. Claire Boussagol, CEO of Politico Europe, will leave the company.
💰 MEDIABUSINESS: Podcasting is profitable, Forbes could cost ~$800M, Morning Brew is laying off.
#mediaweek, vol.2

1️⃣ The consortium in exclusive talks to buy Forbes Media includes investment firms GSV Ventures and SUN Group (India), and the deal would value Forbes at ~$800M. By the way, SUN Group has been in talks with Forbes about a potential deal for years / Axios

2️⃣ The editor of the UK's Tortoise says podcasting is profitable for the slow news publisher and the “bedrock of everything we do”, despite huge investment costs / Press Gazette

3️⃣ Kelsey Darragh, former staffer of BuzzFeed doing a documentary about BuzzFeed. The filmmaker say they plan to track BuzzFeed’s “rapid ascent and dominance in the early days of viral video,” but it’s not all clicks and soaring traffic / Variety

4️⃣ Newsletter Morning Brew is laying off 14% of its staff. CEO Austin Rief says the cuts are due to “a lot of fear and uncertainty” in the economy which is spooking advertisers / Max Tani

5️⃣ The Financial Times launched Fashion Matters, a weekly newsletter on the intersection of business, culture, politics and style. FT fashion editor Lauren Indvik will be the editor of the new project. She was the founding editor-in-chief of Vogue Business / FT

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Interview: Axel Springer CEO Mathias Döpfner on expanding Politico to foreign capitals by adding 100-150 staff (and nothing about Protocol that was closed this week) / NY Magazine
📝 JOURNALISM: US are going to investigate reporter's death in Palestine, NPR opens Kyiv bureau, Facebook won't fact-check Trump.
#mediaweek, vol.3

1️⃣ US DOJ opened an investigation into the fatal shooting of Palestinian American journalist Shireen Abu Akleh. Oficial Israel calls the probe a “grave mistake”. Abu Akleh’s supporters accuse Israel of intentionally killing the 51-year-old / AP

2️⃣ NPR News plans to open a Kyiv bureau led by international correspondent Joanna Kakissis for more “consistency and depth” in covering the war / Radio Ink

3️⃣ Steven Ginsberg, a longtime editor at The Washington Post, will start as editor of sport news media The Athletic in January / NYT

4️⃣ The Boston Globe announces NPR SVP for News Nancy Barnes will be its next editor, succeeding Brian McGrory on February 1 to become the first woman in the role / Boston Globe

5️⃣ Facebook’s fact-checkers will need to stop fact-checking former President Donald Trump following the announcement that he is running for president. Because “political speech is ineligible for fact-checking” / CNN
💡 CASES: Bloomberg Media is using AI to translate its video. German daily newspaper plays games with the audience. Footballco wants to earn money on FIFA World Cup.
#mediaweek, vol.4

1️⃣ Bloomberg Media is using artificial intelligence (AI) to translate and “localise” its video content for Spanish-speaking audiences in the US and Latin America. They use Papercup, which was founded in 2017. Papercup is already a partner of Sky News and Insider, and previously worked on a project with the BBC Africa Eye team. Clients of Papercup upload their videos on to the service, choose a target language and then receive a translated version / Press Gazette

2️⃣ Der Tagesspiegel, one of the most popular German daily newspapers, has built an immersive, in-person game with the hopes that players walk away with an understanding of how their local governments work (and possibly pique their interest in participating in the real thing). As part of its local news coverage, Tagesspiegel has 12 daily newsletters; one per district in Berlin. In a city with roughly 3.5 million residents, Tagesspiegel has between 300,000 and 400,000 subscribers across the dozen newsletters / Nieman Lab

3️⃣ How to monetize FIFA World Cup? Have a look at Footballco's strategy. It has acquired three more football publications in the years since it was sold by Dazn. And that will help them to earn ads money. That's simple. But also they develop print magazine Mundial that they bought early 2022. Now it has more then 25 000 subscribers. Another way to earn money — is subscription. Footballco wants to almost double the price — to £60 by adding more things to that subscription package / Digiday
🤔 ANALYTICS AND OPINIONS: Young Americans do not like FM radio. How to earn on newsletters. Social media marketing trends for 2023.
#mediaweek, vol.5

1️⃣ A new study shows more young Americans are listening to news, podcasts, and audiobooks than ever. Nearly all of that growth comes from listening on digital devices like phones, computers, smart speakers, and internet-connected TVs — and not AM/FM radio / Nieman Lab

2️⃣ Podcasts and newsletters: 5 similarities and 1 huge difference: Both podcasts and newsletters are very individual media. Hosts are a big draw in podcasts and newsletters. Podcasts and newsletters creating superfans. The rest is in WNIP / WNIP

3️⃣ In a survey conducted by WAN-IFRA earlier this year, 82% of publishers said they planned to launch at least one newsletter in 2022, 66% were looking at launching between one and five, and 12% were considering more than 10. And how do the plan to build engagement and grow revenue? / WNIP

4️⃣ 50% increased open rates with a real person as a sender. The case of Dennik / The Fix

5️⃣ Hootsuite unveils top social media marketing trends for 2023: Google, who? Social search optimisation emerges as a make-or-break skill for marketers / Hootsuite
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Opinion: «It is only by ignoring the torrent of low-quality information that people can focus on applying critical search skills to the remaining now-manageable pool of potentially relevant information» / Joshua Benton for Nieman Lab
🔬 All the most important news from the week November 14-18 in 5 big issues of MediaWeek:

1. Top of the week — Protocol (aka «Politico for Tech») shuttered on Tuesday.

2. Mediabusiness — Podcasting is profitable, Forbes could cost ~$800M, Morning Brew is laying off.

3. Journalism — US are going to investigate reporter's death in Palestine, NPR opens Kyiv bureau, Facebook won't fact-check Trump.

4. Cases — Bloomberg Media is using AI to translate its video. German daily newspaper plays games with the audience. Footballco wants to earn money on FIFA World Cup

5. Analytics and Opinions — Young Americans do not like FM radio. How to earn on newsletters. Social media marketing trends for 2023.

On Monday there will be a short issue of Weekend News, and next Friday — MediaWeek.

Have a nice weekend! @mediamedia_en
💡 WEEKEND NEWS. Bob Iger comes back as Disney CEO. BBC ignored open ceremony of World Cup. Elon Musk has reinstated Donald Trump. A «license to kill» from Biden.

‼️ Bob Iger will come back and replace Bob Chapek as Disney CEO. «The Board has concluded that as Disney embarks on an increasingly complex period of industry transformation, Bob Iger is uniquely situated to lead the Company through this pivotal period» / THR

👍 BBC ignored the entire open ceremony of World Cup in Qatar in favour of a broadcast criticising the treatment of migrant workers, highlighting corruption at Fifa and discussing the ban on homosexuality in Qatar. And that was just in the opening two minutes / Guardian

🆘 Elon Musk has reinstated Donald Trump’s Twitter account after users on the social media platform voted by a slim majority to lift a ban on the former US president (51% vs 48%). «The people have spoken. Trump will be reinstated. Vox Populi, Vox Dei» / Elon Musk

🤔 Kara Swisher told on CNN that Twitter “absolutely” could collapse under Elon Musk’s leadership / Mediaite

😲 Washington Post slams the White House decision to grant immunity to Saudi crown prince Mohammed bin Salman in Jamal Khashoggi's case. The newspaper called the immunity — «license to kill» / Washington Post twitter

💁🏻‍♂️ Times group managing editor Craig Tregurtha is stepping down as group managing editor of The Times and Sunday Times after 10 years in the role and leaving News UK after 25 years / Press Gazette

📊 Data and analytics platform DoubleVerify: Global digital content consumption continues to soar —55% of people report spending more time each day consuming content now than they did pre-pandemic / WNIP

🇨🇦 Parliamentary hearings for Canada’s Online News Act (aka «Techs, pay for using our news and giving us the traffic») restarted on Friday, where the committee was expected to begin clause-by-clause consideration / CJR
PressGazette prepared monthly report «Top 50 news sites in the US in October 2022».

Details: PressGazette

P.S. PressGazette finally redesigned its website. And it looks much more better then old version.
😬 Some details about Protocol that stopped publication last week.

News media generated $4.8M in revenue in 2022 before closing, down from $5.4M in 2021. But the forecast was $13M in revenue in 2022. So — three times lower then expectation — this is a good reason for Axel Springer (and Politco) to offload Protocol from the portfolio.

Axios: In company materials obtained by Axios, it was clear that Protocol's ambitious plan to develop an audience would require significant paid resources, with roughly $900,000 earmarked for paid marketing of its suite of tech-adjacent newsletters for 2022. Reaching top-tier email subscribers could cost the company up to $25 per subscriber, it estimated.

Source: Axios
🗃 The News Product Alliance (NPA) has created a library of more than 300 open learning resources for media professionals.

Supported by the Google News Initiative (GNI), the NPA Resource Library wants to "assist in the development of talent in product management in media, contributing to the overall sustainability of the journalism industry around the world."

NPA — a community of support for those who think about new products in news organisations.

Details: NPA Resource Library
2025/06/25 18:52:05
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