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While the character limit is 255, try to fit into 200 characters. This way, users will be able to take in your text fast and efficiently. Reveal the essence of your channel and provide contact information. For example, you can add a bot name, link to your pricing plans, etc. To edit your name or bio, click the Menu icon and select “Manage Channel.” Users are more open to new information on workdays rather than weekends. Find your optimal posting schedule and stick to it. The peak posting times include 8 am, 6 pm, and 8 pm on social media. Try to publish serious stuff in the morning and leave less demanding content later in the day. Don’t publish new content at nighttime. Since not all users disable notifications for the night, you risk inadvertently disturbing them.
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