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Топ-5 формул тем для писем, которые пробивают баннерную слепоту журналистов
Тема письма — если не все, то почти все.
И на просторах линка я нашла супер-полезный пост от американской пиарщицы с конкретными формулами и примерами:
[WHY/HOW/IS] + [COUNTERINTUITIVE CONCEPT] + [IN CONTEXT OF CONVENTIONAL WISDOM]?
Examples:
- "Is Your Public Bathroom Hurting Your Profitability?"
- "Why Go 'Analog' in an Increasingly 'Digital' World?""
When to use: Thought leadership, opinion pieces, and paradigm-challenging ideas.
[LOCATION/DESCRIPTOR] + [COMPANY] + [RAISES $X] + [FOR COMPELLING OUTCOME]
Examples:
- "SF's Tulip Raises $1.7M Seed to Become World's Largest Egg Donor Search Platform"
- "Las Vegas Baby Bottle Company Raises $11M to Keep Up With Overwhelming Demand"
When to use: Seed rounds, Series funding, acquisitions, and other financial milestones.
[URGENCY INDICATOR] + [KEY ENTITY] + [NEWSWORTHY ACTION] + [BRIEF CONTEXT]
Examples:
- "BREAKING: Neuralink Files Trademark for "TELEPATHY": A Glimpse into a Mind-Controlled Future"
- "BREAKING: Sara Blakely's 'SNEEX' Trademark Denied by USPTO"
When to use: Breaking news, time-sensitive developments.
[THE/HOW TO] + [SOLUTION/APPROACH] + [THAT ADDRESSES KNOWN CHALLENGE]
Examples:
- "How to Network When You Can't Meet In Person"
- "The Workplace Perk That's Opening Credit Access for Millions"
When to use: Service journalism, helpful content, and solution-oriented pitches.
[FROM STATUS A] + [TO STATUS B] + [NOTABLE DETAIL]
Example:
- "From College Dropout to Biopharma Multi-millionaire at Age 24"
When to use: Human interest stories, profile pitches, and success narratives.
Читайте, сохраняйте, сердечко –
