Пиар и международка

Топ-5 формул тем для писем, которые пробивают баннерную слепоту журналистов

Тема письма — если не все, то почти все.

И на просторах линка я нашла супер-полезный пост от американской пиарщицы с конкретными формулами и примерами:

1️⃣ The Contrarian Question Formula

[WHY/HOW/IS] + [COUNTERINTUITIVE CONCEPT] + [IN CONTEXT OF CONVENTIONAL WISDOM]?

Examples:
- "Is Your Public Bathroom Hurting Your Profitability?"
- "Why Go 'Analog' in an Increasingly 'Digital' World?""

When to use: Thought leadership, opinion pieces, and paradigm-challenging ideas.

2️⃣ The Funding Announcement Formula

[LOCATION/DESCRIPTOR] + [COMPANY] + [RAISES $X] + [FOR COMPELLING OUTCOME]

Examples:
- "SF's Tulip Raises $1.7M Seed to Become World's Largest Egg Donor Search Platform"
- "Las Vegas Baby Bottle Company Raises $11M to Keep Up With Overwhelming Demand"

When to use: Seed rounds, Series funding, acquisitions, and other financial milestones.

3️⃣ The Urgency Formula

[URGENCY INDICATOR] + [KEY ENTITY] + [NEWSWORTHY ACTION] + [BRIEF CONTEXT]

Examples:
- "BREAKING: Neuralink Files Trademark for "TELEPATHY": A Glimpse into a Mind-Controlled Future"
- "BREAKING: Sara Blakely's 'SNEEX' Trademark Denied by USPTO"

When to use: Breaking news, time-sensitive developments.

4️⃣ The Solution Framework

[THE/HOW TO] + [SOLUTION/APPROACH] + [THAT ADDRESSES KNOWN CHALLENGE]

Examples:
- "How to Network When You Can't Meet In Person"
- "The Workplace Perk That's Opening Credit Access for Millions"

When to use: Service journalism, helpful content, and solution-oriented pitches.

5️⃣ The Transformation Story Formula

[FROM STATUS A] + [TO STATUS B] + [NOTABLE DETAIL]

Example:
- "From College Dropout to Biopharma Multi-millionaire at Age 24"

When to use: Human interest stories, profile pitches, and success narratives.

Читайте, сохраняйте, сердечко – ❤️

Please open Telegram to view this post

VIEW IN TELEGRAM

2❤‍🔥16🔥5❤3🆒2

www.tgoop.com/makingvisible/1267

395 viewsedited  Dec 3 at 10:02

Топ-5 формул тем для писем, которые пробивают баннерную слепоту журналистов

Тема письма — если не все, то почти все.

И на просторах линка я нашла супер-полезный пост от американской пиарщицы с конкретными формулами и примерами:

1️⃣ The Contrarian Question Formula

[WHY/HOW/IS] + [COUNTERINTUITIVE CONCEPT] + [IN CONTEXT OF CONVENTIONAL WISDOM]?

Examples:
- "Is Your Public Bathroom Hurting Your Profitability?"
- "Why Go 'Analog' in an Increasingly 'Digital' World?""

When to use: Thought leadership, opinion pieces, and paradigm-challenging ideas.

2️⃣ The Funding Announcement Formula

[LOCATION/DESCRIPTOR] + [COMPANY] + [RAISES $X] + [FOR COMPELLING OUTCOME]

Examples:
- "SF's Tulip Raises $1.7M Seed to Become World's Largest Egg Donor Search Platform"
- "Las Vegas Baby Bottle Company Raises $11M to Keep Up With Overwhelming Demand"

When to use: Seed rounds, Series funding, acquisitions, and other financial milestones.

3️⃣ The Urgency Formula

[URGENCY INDICATOR] + [KEY ENTITY] + [NEWSWORTHY ACTION] + [BRIEF CONTEXT]

Examples:
- "BREAKING: Neuralink Files Trademark for "TELEPATHY": A Glimpse into a Mind-Controlled Future"
- "BREAKING: Sara Blakely's 'SNEEX' Trademark Denied by USPTO"

When to use: Breaking news, time-sensitive developments.

4️⃣ The Solution Framework

[THE/HOW TO] + [SOLUTION/APPROACH] + [THAT ADDRESSES KNOWN CHALLENGE]

Examples:
- "How to Network When You Can't Meet In Person"
- "The Workplace Perk That's Opening Credit Access for Millions"

When to use: Service journalism, helpful content, and solution-oriented pitches.

5️⃣ The Transformation Story Formula

[FROM STATUS A] + [TO STATUS B] + [NOTABLE DETAIL]

Example:
- "From College Dropout to Biopharma Multi-millionaire at Age 24"

When to use: Human interest stories, profile pitches, and success narratives.

Читайте, сохраняйте, сердечко – ❤️