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苹果全球 App Store 用户消费洞察：6 月收入同比增 12%、下载量增 4% Telegraph | 原文

苹果全球 App Store 用户消费洞察：6 月收入同比增 12%、下载量增 4% - IT之家

IT之家 7 月 4 日消息，美国银行昨日（7 月 3 日）发布最新报告，称 2025 年 6 月苹果 App Store 应用商店全球营收同比增长 12%，下载量增长 4%。该报告指出了一个有趣的现象：苹果 App Store 应用商店收入增长速度超过了下载量，不断扩大的差距表明用户的消费方式正在发生转变。细分收入比例，游戏依然是最大类别，但其占总收入的比例已从之前的 50% 以上下降至 45%。与此同时，非游戏类别的消费不断增加。美国银行指出，照片和视频、生活方式、书籍、教育和工具类应用在市场份额上各增加了大约…

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Create: 2025-07-04
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苹果全球 App Store 用户消费洞察：6 月收入同比增 12%、下载量增 4% Telegraph | 原文

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