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IEObserve 國際經濟觀察@ieobserve P.2133
IEOBSERVE Telegram 2133
Apple Q3營收年增6.1%至949億優於預期的945億,毛利率46.2%,因為歐洲法院要求補稅的關係,淨利年減36%至147億,若去除掉一次性的影響,EPS $1.64 優於預期的$1.6。 $AAPL 預計24Q4整體銷售成長低至中個位數%,服務收入約12%的雙位數速度成長。

#iPhone 銷售額年增5.5%至462.2優於預期的454億,所有地區的市場都在成長,表現強於去年。Apple Intelligence許多重要功能還需要幾個月的時間才能實現,包含12月將把ChatGPT整合到iPhone。

競爭激烈的 #大中華區 年減收窄至-0.3%至150億,仍低於市場預期的158億

🍎 iPhone:營收+5.5%至462億 > 預期454億
🍏 服務:營收年增放緩至 +11.9%至 249億 < 預期 252億
🍏 Mac:營收+1.7%至77億 < 預期 78 億
🍏 iPad:營收+7.9% 至69.5億 < 預期 70.9億
🍏 穿戴設備與其他:營收-3%至90億 < 預期92億



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Apple Q3營收年增6.1%至949億優於預期的945億,毛利率46.2%,因為歐洲法院要求補稅的關係,淨利年減36%至147億,若去除掉一次性的影響,EPS $1.64 優於預期的$1.6。 $AAPL 預計24Q4整體銷售成長低至中個位數%,服務收入約12%的雙位數速度成長。

#iPhone 銷售額年增5.5%至462.2優於預期的454億,所有地區的市場都在成長,表現強於去年。Apple Intelligence許多重要功能還需要幾個月的時間才能實現,包含12月將把ChatGPT整合到iPhone。

競爭激烈的 #大中華區 年減收窄至-0.3%至150億,仍低於市場預期的158億

🍎 iPhone:營收+5.5%至462億 > 預期454億
🍏 服務:營收年增放緩至 +11.9%至 249億 < 預期 252億
🍏 Mac:營收+1.7%至77億 < 預期 78 億
🍏 iPad:營收+7.9% 至69.5億 < 預期 70.9億
🍏 穿戴設備與其他:營收-3%至90億 < 預期92億

BY IEObserve 國際經濟觀察




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