Don’t publish new content at nighttime. Since not all users disable notifications for the night, you risk inadvertently disturbing them. Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa. The visual aspect of channels is very critical. In fact, design is the first thing that a potential subscriber pays attention to, even though unconsciously. Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. A new window will come up. Enter your channel name and bio. (See the character limits above.) Click “Create.”
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