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Don’t publish new content at nighttime. Since not all users disable notifications for the night, you risk inadvertently disturbing them. Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.” The visual aspect of channels is very critical. In fact, design is the first thing that a potential subscriber pays attention to, even though unconsciously. Matt Hussey, editorial director of NEAR Protocol (and former editor-in-chief of Decrypt) responded to the news of the Telegram group with “#meIRL.” Choose quality over quantity. Remember that one high-quality post is better than five short publications of questionable value.
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