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🔘After two years in a digital void, something in the culture has shifted—and this time, NFTs, the techno-pandemic darling, are taking center stage.
🔘Vivienne Tam's show took place on the border of New York's Soho and Tribeca neighborhoods. Multiple runway shows pay homage to Web3, and like most fashion statements, it’s the opposite of subtle.
🔘The collection now, dramatically, revels in that ethereal space between the physical and the virtual. Tam has partnered with First Digital Trust, a Hong Kong-based cryptocurrency custody service, Gemini, the cryptocurrency exchange platform and the NFT project CyberKong.
🔘Tam had to work with individual NFT holders who licensed the images out to the designer and her team. A group of so-called whale collectors, who hold dozens of NFT properties, allowed Tam to elevate their avatars to the realm of high fashion.
🔘According to the company’s CEO, its custody service will help users who buy NFTs of Tam’s clothing in the metaverse translate that purchase into a real-world order, offering more Web3 functionality in fashion.
🔘The runway show featured clothing inspired by avatars of apes and punks from the Bored Ape Yacht Club and CryptoPunk NFT. I want people to be excited and think, 'Wow, they're alive!'. That brings me joy, says designer Vivian Tam.
Source 🔗 https://www.fastcompany.com/90790066/at-this-years-nyfw-crypto-and-web3-take-the-spotlight-in-the-world-of-haute-couture
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