Write your hashtags in the language of your target audience. Donβt publish new content at nighttime. Since not all users disable notifications for the night, you risk inadvertently disturbing them. The visual aspect of channels is very critical. In fact, design is the first thing that a potential subscriber pays attention to, even though unconsciously. End-to-end encryption is an important feature in messaging, as it's the first step in protecting users from surveillance. Your posting frequency depends on the topic of your channel. If you have a news channel, itβs OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week.
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