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If you’ve lived in the same house for 500 years you don’t need to wear blingy clothes. Footballers’ wives do that because they are more socially anxious and also the geographic mobility thing.
In your home village everybody knows who the hell you are and where the hell you live, so it’s pretty senseless getting into all those sort of bling competitions.
In the big cities where nobody knows who you are, there is a value to status indicators that are portable.
There’s interesting research on this showing that actually the need for luxury goods is very much one that comes with social and geographic mobility. It’s not irrational because this is a Darwinian thing.
The urge not to be patronised or belittled is a pretty strong innate human urge. Women’s fashion is a slightly nasty area. I’d have more ethical concerns in some ways about working in some areas of women’s fashion than on working on tobacco or booze.
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