Brand? What is a Brand? What does this word stand for? Is it important, more important, the most important? Does a brand live? Does it sell, or its merely a book of logos and patterns? are brands built over a short period, over the lifetime of a company, or they are built every single day as the company exists? are you, you boss, your team, your company, asking these questions frequently and having good answers? is there a good branding and bad branding? or there is either good or NO branding? IMHO one of the TOP 3 questions for every company! just sharing some thoughts...
transformation starts from the TOP. Hiring in a bank an executive from music streaming industry for managing the banking product teams is something from another world.. https://www.finextra.com/newsarticle/37726/n26-hires-former-soundcloud-exec-as-chief-product-officer?utm_medium=newsflash&utm_source=2021-3-24&member=97454
Finextra
N26 hires former SoundCloud exec as chief product officer
N26 has hired Gilles BianRosa, the former chief product officer of music-sharing platform SoundCloud, to lead the neo-bank's global product teams in Berlin, Barcelona, Vienna and New York
a friend sent me this one and thought will be useful https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective
Harvard Business Review
A Study of 597 Logos Shows Which Kind Is Most Effective
Great logos help sell products. But what kind of logo is right for your brand? Researchers analyzed 597 companies to answer this question. They discovered descriptive logos (those that include visual design elements that communicate the type of product) more…
A friend of mine shared this and it reminded me of another great product placement video, but watch this one first. So many great marketing tools used in one concept
https://youtu.be/y6SUegrOZPY
https://youtu.be/y6SUegrOZPY
YouTube
My Father’s Dream: Blind Mechanic Drives Car for the First Time in His Life
We teamed up with a caring son who wanted to fulfil his father’s lifelong dream. Starring: a blind car mechanic, pure love – and a green Mercedes-AMG GT R. Subscribe now: http://www.youtube.com/subscription_center?add_user=MercedesBenzTV
Bart Hickey has…
Bart Hickey has…
This one’s a classic
https://youtu.be/blb4QJe0siI
https://youtu.be/blb4QJe0siI
YouTube
BMW Films Powder Keg Director Alejandro González Iñárritu
The Driver is chosen by the UN to rescue a wounded war photographer named Harvey Jacobs from a hostile territory. While they are leaving Jacobs tells the Driver about the horrors he saw as a photographer, but he regrets his inability to help war victims.…
Forwarded from Spot.uz – бизнес и технологии
Alibaba оштрафовали почти на $3 млрд за монополию:
https://www.spot.uz/ru/2021/04/09/alibaba/?utm_source=push&utm_medium=telegram
➖ @spotuz ➖
https://www.spot.uz/ru/2021/04/09/alibaba/?utm_source=push&utm_medium=telegram
➖ @spotuz ➖