EthCC is coming up on July 20th-22nd!!

It's the largest annual European Etheruem Gathering, addressing all things blockchain technology through conferences, workshops, and more. I think this is someplace you need to be 😉

Discover the full agenda: https://ethcc.io/agenda

And if you are planning to attend, be sure to say hey to Luc Jodet! Just give him a heads up on Twitter 🐧

For Bastille Day, our "Maison Member" March Lab released blue, white, and red colorways for their AM2 and Mansart collections.

You can say "Vive la France!" or you can pick up one of these time-pieces. As for us, we just might do both 🇫🇷😏

Check them out here.

COINTELEGRAPH

Cointelegraph noticed us attending Paris Fashion Week in the only way we knows how: by helping organizations pioneer within the NFT space.

"In total, 300 NFTs were minted on the Ethereum side-chain using the Arianee protocol. Technically, these collectibles can be listed and re-sold on the secondary market, however, the primary focus of the release was to provide education on blockchain technologies and NFTs to the leaders of the fashion industry."

And they said the Arianee team couldn’t transcend physical reality 😉

https://twitter.com/LucJodet/status/1416369902668156930?s=20

🎶 It’s the final countdown 🎶

https://twitter.com/ethcc/status/1414927599705411584?s=21

Please choose the following that describe you best:

A. I’m a fan of motorsport.
B. I appreciate fine Swiss watchmaking.
C. I think that Arianee “Maison Member” Roger Dubuis is 🔥🔥
D. All of the above.

If you picked 1 or more, then you’ll appreciate Roger Dubuis’ latest “Excalibur Spider Pirelli” drop, inspired by motorsport 🤤

✔️Quick-change straps.
✔️Quick-change crown and bezel.
✔️Quick glances from people noticing it on your wrist 😉

https://hypebeast.com/2021/7/roger-dubuis-drops-excalibur-spider-pirelli-with-swappable-crown-and-bezel

Luc’s first tweet from EthCC:

https://twitter.com/lucjodet/status/1417176536554381318?s=21

EthCC is well on its way and our very own Luc Jodet will be speaking on the "Saint Germain Stage" in 1hr, 18:00 CET.

Even if you don't have a ticket, you can watch the livestream HERE.

If you missed Luc speaking at EthCC yesterday, we have you covered!

Here's Luc Jodet on "How creators use NFTs to have better conversations".

Arianee "Maison Member" Audemars Piguet celebrates the multifaceted nature of women through its latest Royal Oak collection. We think more brands should follow suit. Don't you? 🖤

Weekend Read - Gaming NFTs & How They Are Creating New Value for Video Games

We saw a lot of fantastic projects at EthCC over the past few days, but a few that stood out were making waves in the world of gaming. Notable mentions include Axie Infinity, Decentraland, and The Sandbox.

If gaming is your cup of tea, here's our article on how some of these blockchain/NFT projects are shaping the future of gaming 🎮🕹

Brands are starting to ride the crypto wave? 🤔 Well this sounds familiar...

Our Pierre-Nicolas Hurstel, co-founder and CEO of Arianee, brought an insider's perspective to the South China Morning Post about NFTs and the luxury industry.

"What blockchain brings to the table are the notions of digital scarcity, proof of ownership and decentralised ownership. What can be done with that? You quickly get to retail."

Arianee "Maison Member" RSVP managed to capture the cerulean joie de vivre of life on the Mediterranean. If masks will remain mandatory, we suggest that this capsule collection also becomes a required item of summer travel.

Check out their mini-campaign on instagram for some "on location" shots!

Let's geek out a little over this exhibit, shall we? 🤤😁

In NYC, our "Maison Member" Vacheron Constantin's new flagship store is holding a retrospective exhibition of some of their most iconic time-pieces. It will run through November.

Gorgeous pieces dating back to 1915 will be on display, giving greater insight on what influences their current collections.

This article doesn't mention it, but yes, you can also put a bid in for any watch that's on display. ✨

🍴Let's all raise our forks to salute our beloved Ethereum Network!

The London Hard Fork is happening tomorrow. It will be a major upgrade to the Ethereum Network. The "fork" denotes the split in the underlying base code of the software that takes it a different direction than before.

(EIP-1559 just entered the chat 💬)

🎉 If you happen to be in London, we highly recommend you swing by this event and mingle with likeminded folk! You can talk about forks and other cutlery, and we're sure there will be drinks too 😁

https://www.meetup.com/ethereum/events/278553234/

We've had a lot of great conversations this year. Conferences, podcasts, late night dinner chats, and the list goes on. One can probably guess our favorite topics;

✅ NFTs
✅ Technological innovation
✅ Data privacy and security
✅ That France will certainly win the next European Football Championship

Well, here's a roundup of some of our favorite convos, starting with the podcast chat between Pierre-Nicolas Hurstel (Arianee CEO) and Jean Vincent (host of 15 Minutes Marketing podcast), which was aimed at marketing professionals and students who wish to learn all the strategic practices that drive today's market.

Have a listen 🎧

Our "Maison Member" March LA.B just updated their MANSART time-piece...

So i'll just leave this here.....

Have a beautiful weekend 🐧

Remember that Black Panther Audemars Piguet (Arianee Consortium Member) we talked about a month or so ago? Well we just spotted it on Paris Saint-Germain's forward, Neymar.

Looks like the off season gave him a bit of a dad bod, but the watch still looks great 😁